The Liberal Democrat, Labour, and Conservative parties have had their manifestos out for around a week now. Manifestos provide a window through which the public can catch a glimpse of what a party might be like if elected to government. Manifestos are usually filled with pledges and promises designed to entice voters to sway towards them when casting their ballot.
There is a certain artistry to building a manifesto. Should it knowingly over promise, the party in question may find themselves in a very difficult situation should they not be able to deliver when in government. The reverse is also true; if a manifesto is not perceived as ambitious, it might not be enough to persuade voters.
We’ve gone through the manifestos and stripped out the points in the key policy areas. You can see our full analysis by clicking on the image below.